Don’t Clog the Search Engines With Generic Content – Do This Instead Content marketing is a crucial aspect of your overall marketing strategy, but cranking out too much generic content clogs the search engines with content nobody wants to read. In the SEO world, publishing large quantities of content is known as content spam. Obtaining […]
Don’t Clog the Search Engines With Generic Content – Do This Instead Read More »
Like the Braumm P11 smart plug I reviewed in July, Braumm’s S111 in-wall smart switch has at least one thing going for it: It’s cheap. Selling for just $18 on Amazon at press time, it’s the least-expensive Wi-Fi-enabled smart switch I’ve seen to date. Getting the cost down to that level requires some, well, trimming
Braumm S111 smart switch review: This generic switch won’t break the bank Read More »
In the era of same-day delivery and ‘try before you buy’, customer expectations from retailers are higher than ever, leading to some serious trouble on the high street. By and large, retailers are aware of this and are taking steps to improve their relationships with customers, both in-store and online. However, there is a paradox
It’s time the generic retail newsletter is overhauled Read More »
How many times have you heard, “according to [consumer insights firm name], millennials live in an experience culture” or some other fact about a huge demographic of the world with broad blanket statements? Having worked in the ad agency world for years I saw a lot of this type of research presented to clients to
How to Move From Generic Consumer Insights to Insights From YOUR Customers Read More »
