Not that anyone needed another distraction online, Google has now added an interactive fidget spinner to its basket of Easter eggs. Reported today on Search Engine Journal, Google mobile and desktop searches for “spinner” will result in a digital spinner atop search results. (A search for “fidget spinner” doesn’t work — as that search term […]
Google adds a fidget spinner to its basket of Easter eggs Read More »
Lots of us maintain multiple Google accounts for a variety of reasons. Maybe your day is mostly spent inside Gmail and Google Calendar associated with your work account but you prefer to store files inside Google Drive of your personal Google Account. Google does make it easy for you to sign-in to multiple Google accounts simultaneously so you don’t have to log out of
How to Easily Switch between Multiple Google Accounts Read More »
June 16, 2017 You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a digital strategy
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google job schema, Google mobile first & the SEO movie Read More »
How do you remember important things that you think you might forget? Some rely on their brain to memorize information while others prefer writing things down on post-it notes. There are ton of digital note-taking apps – from Evernote to Trello – that can also help you remember anything with ease. There’s another interesting option from Google that you may wish to
When we launched reCAPTCHA ten years ago, we had a simple goal: enable users to visit the sites they love without worrying about spam and abuse. Over the years, reCAPTCHA has changed quite a bit. It evolved from the distorted text to street numbers and names, then No CAPTCHA reCAPTCHA in 2014 and Invisible reCAPTCHA
A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma. Marketers have never been able to natively view changes to Quality
I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in. Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites
How to Know If You’re at Risk When Google Switches to a Mobile-First Index Read More »
Google leads the world in technological advances that affect the way we live and do business. At the Google I/O developer conference this week, we glimpse a preview of how people will interact with computing in the near future. Shoreline Amphitheater in Mountain View, CA, scene of the 2017 Google I/O conference Kicking off the
What Your Business Can Immediately Take Away from Google I/O Read More »
As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM
Cross Device Remarketing for Google Analytics Audiences Read More »
