For years Google has been making it clear that mobile-first is the way forward. The whole idea behind the mobile-first ethos is that traffic is moving to mobile devices from desktop, so websites should be built for mobile first, not as an afterthought. However, as Rand Fishkin has pointed out multiple times, “mobile didn’t kill […]
All of Google’s Recent Changes to the Mobile SERP Read More »
Hot on the heels of Google’s announcement that it has built a job search engine comes Hire, Google’s new recruiting management tool. Available to SMBs, Hire adds an organizational layer into G Suite applications, allowing hiring managers and HR professionals across an organization to manage candidate communications, access historical applicant data, and schedule interviews from one
Google’s big, new tech launch had lots of SEO #fails Read More »
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also
What will Google’s expanded policy on harmful content mean for SEO companies? Read More »
Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine
What do we know so far about Google’s new homepage? Read More »
How can you tell if your site is ready for Google’s mobile-first index? It’s a big update that Google’s currently testing and rolling out as we speak. In this post, I’ll go over Google’s new Speed Test tool which shows how your site stacks up compared to others in your industry for mobile, and gives you suggestions on
How to Prepare for Google’s Big Mobile First Index Update [Video] Read More »
Google – never afraid of change – has announced plenty of changes coming to AdWords soon. To name a few examples, shopping advertisers recently got new abilities to target their shopping ads with customer match for shopping campaigns and better ways to convert their customers with the new ‘Purchase on Google’ beta. But Google upped
How to Use Google’s New Showcase Shopping Ads (First Click Free!) Read More »
As many of you know, at least the ones who read here daily, you know I am a very sarcastic person, even in my writing. You might also know that Gary Illyes from Google can also be fairly sarcastic. John Mueller, at least “in general” is not a very sarcastic person. But over the past
Google’s John Mueller Getting More Sarcastic With His SEO Advice? Read More »
Google’s been looking to influence the world even more than it has. According to a Wall Street Journal story, the company has regularly pays professors at top universities — $5,000 to as much as $400,000 — to create research that bolster’s Google’s views to government regulators. Influence is incredibly important in business. You want to
Does Your Startup Need to Lobby? Don’t Follow Google’s Playbook Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Hello, AdSense publishers and partners! This article will cover our recently implemented Misrepresentative Content policy update. What Exactly Does Google Mean by ‘Misrepresentative Content?’ We’ve had a long-standing set of policies prohibiting AdSense publishers from running ads on
What Google’s Misrepresentative Content Means for AdSense Publishers Read More »
Link spam is on the rise again. Why? Because it’s working. The reason it’s working is that demand is up based on Google’s change from penalization to neutralization. Google might be pretty good at ignoring links. But pretty good isn’t good enough. Neutralize vs Penalize For a very long time Google didn’t penalize paid or manipulative links
Google’s Cascade Campaign on Link Spam Isn’t Working Read More »
