Impactful

3 ways customer data drives more impactful brand experiences

As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, engage and delight. But, hey, we’re all human. We all shop. We all have experiences with brands — and when we view those experiences through the …

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5 Tips for Having Highly Impactful Customer Conversations

422737 / Pixabay In a world with an increasing amount of priority being placed on the customer, making the most out of every single interaction matters. Businesses never truly know what conversation will spark an expansion opportunity or referral dialogue, so nailing your customer communication on a frequent basis can separate the “good” from the …

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How to Combine Referral Marketing with Other Tactics for More Impactful Outreach

The old one-two is one of the first combinations rookie fighters learn when they start boxing. It combines a jab—a fast-but-light strike—with the more powerful, but also slower cross punch. By using them together, boxers can draw their opponents attention to protecting the first strike, while getting enough time to make the more powerful punch. …

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PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

Posted by Lea-Pica If you find your presentations are often met with a lukewarm reception, it’s a sure sign it’s time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. …

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