No matter your skill level or time in the biz, there is always an element of anxiety when tasked with creating a presentation for your clients. The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way. Considerations First, […]
Guide for Delivering Impactful Client Presentations Read More »
Most of us intuitively know that bringing together data from multiple sources or taking a multi-faceted approach to answering a research question usually yields more impactful results than employing a narrow and focused approach. There is, of course, a place for discrete research projects that can be conducted in isolation and addressed adequately by fielding
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As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, engage and delight. But, hey, we’re all human. We all shop. We all have experiences with brands — and when we view those experiences through the
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422737 / Pixabay In a world with an increasing amount of priority being placed on the customer, making the most out of every single interaction matters. Businesses never truly know what conversation will spark an expansion opportunity or referral dialogue, so nailing your customer communication on a frequent basis can separate the “good” from the
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The old one-two is one of the first combinations rookie fighters learn when they start boxing. It combines a jab—a fast-but-light strike—with the more powerful, but also slower cross punch. By using them together, boxers can draw their opponents attention to protecting the first strike, while getting enough time to make the more powerful punch.
How to Combine Referral Marketing with Other Tactics for More Impactful Outreach Read More »
Posted by Lea-Pica If you find your presentations are often met with a lukewarm reception, it’s a sure sign it’s time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights.
Influencer marketing can be a great way to present your brand (or service) in an authentic way – especially to groups of consumers who might be averse to digital advertising. By using an online personality, with natural and real digital influence, brands can connect more deeply with their target audiences and see lasting brand equity
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I often hear tales of working mothers being passed up for promotions, and as a woman and a business owner, I understand that the issue may not be such a simple one to untangle. On one hand, you have competent women who have chosen to contribute to society both by bringing new citizens into the
