Improves

Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising

Channel: CMO Zone, Marketing Day, SEO BLOG /

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with […]

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How Machine-Learning Improves Multichannel Marketing Attribution

SEO BLOG /

Global spending on media is expected to reach $2.1 trillion by 2019, according to McKinsey. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales—or, more specifically, which individual efforts are working—marketing spending is like a black box. In today’s world of digital commerce, it’s not uncommon for

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Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

conversational quesries, CRM, CRMNews, Customer relationship management, DatabaseProNews, einstein analytics, ITManagementNews, ITProNews, Salesforce, SalesNews, SEO BLOG /

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language. Salesforce has been developing and filling artificial-intelligence features into its system so that users will be able to

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Automating CRM Data Entry Improves Impact of AI and Provides Better Insights – Small Business Trends

Interviews, SEO BLOG /

When many think about artificial intelligence (AI) today it’s usually centered around headline grabbing examples of it addressing the futuristic type issues and challenges. And because the media lens focuses on those “eye-catching” use cases, many small businesses don’t feel like AI is really something that they would benefit from.  But, according to Jon Lee,

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From Retail to Manufacturing, Kanban Improves Efficiency

Management, SEO BLOG /

Kanban is a project management approach for nearly any step-by-step process to increase efficiency, reduce waste, and help a business improve. Although Kanban was developed in the 1940s and 1950s to boost manufacturing efficiency at Toyota factories in Japan, the system has been adapted to many industries, including software development, publishing, and retail. Kanban is

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Google adds new features & improves navigation for mobile hotel & flight searches

Channel: SEO, Google: Flight Search, Google: Google Search App, Google: Mobile, Google: Travel Search, SEO BLOG /

Google is stepping up its hotel and flight search features on mobile, aiming to make it easier to plan travel no matter the size of the screen being used. Starting today, a number of new features will begin rolling out across Google’s mobile travel search experience. According to the announcement, the updates include better price-filtering

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Twitter Improves Image Cropping Process to Better Focus on Key Areas of Attention

SEO BLOG /

Ever post a photo to Twitter only to have it look odd and incomplete when it comes up in tweet timelines, maybe focused on the wrong area of the image? That’s because Twitter crops images to improve display consistency, and thus far, they’ve been using face detection to focus the view on the key element

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How to Develop a Customer Persona That Improves Conversion Rates

General, SEO BLOG /

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception

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This 60-Second Breathing Technique Beats Stress, Improves Health and Might Even Cure Your Insomnia

Grow, SEO BLOG /

You know that getting a  good night’s sleep is vitally important for your mental and physical health, mood, and even your brain function. But what if you just can’t fall asleep? We all have trouble sleeping at times in our lives, and for some people, it’s a constant battle. But there’s a simple and amazingly

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Amazon Web Services Improves AI for New Consultancy Program

Amazon Web Services, artifical intelligence, Business, machine learning, ML Solutions, SEO BLOG /

Amazon has rolled out a consultancy program with the goal of assisting consumers with cloud machine learning. The company plans to do this by connecting clients with their own experts. Dubbed the Amazon ML Solutions Lab, it helps clients unfamiliar with machine learning to find beneficial and efficient uses of it for their company. Amazon

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