inactive

Identify and Rejuvenate Your Inactive Customers

By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days.

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Why Deleting Inactive Email List Subscribers Increases Your Blogging Profits

I deleted over 70% of my email list yesterday. Felt amazing, I gotta say. Some panicked at me even mentioning that I did this. They did not believe I’d do it, because they never would dream of doing something seemingly so rash, impetuous and foolish. I have a secret; letting go non matches by purging

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