Service leads to sales. Every eBook I sell is the effect of a service cause. Many of my eBook customers received my direct help. Maybe I commented genuinely on their blog. Perhaps I mentioned them on my blog or on Blogging Tips. Maybe I retweeted their post. Or maybe I helped these people for weeks […]
What Is the Mushroom Service Effect and How Does it Increases Profits? Read More »
Because there’s no guaranteed roadmap for success in search engine optimization (SEO), most SEO pros learn from trial and error as well as from the experiences of fellow practitioners. Case studies can be good sources of actionable tips for people looking to inform their SEO efforts. On April 18, I had the opportunity to moderate an
How to Create Content That Earns Links & Increases Your Traffic Read More »
? How long have you been in business? For a lot of us, just getting through the first year seems like a dream sometimes. And at times, it can feel like you’ve been in business forever. Well, this week I got a notification on my LinkedIn account that this very company, and its founder Anita
Foreign markets are lining up to purchase American coal by widening amounts as U.S. coal consumption reaches its lowest level in more than three decades. US Coal Consumption Power plants’ consumption of coal dropped to 298 million short tons in the first half of 2018, a sharp fall from 312 million in the same period
US Coal Businesses Should Consider Foreign Markets as International Demand Increases Read More »
My firm is frequently engaged by companies to analyze data. One example is a manufacturer of building materials. The company’s profit was stagnant. It asked us to analyze sales data for customers, products, and regions to determine where to focus its marketing efforts and where to streamline operations, to lower costs. In this post, I’ll
Case Study: Data Analysis Increases Profit for Manufacturer Read More »
Unemployment numbers are at record lows across the board. And the new LinkedIn Workforce Report reveals gross hiring in the US is 4.5% higher than in May of 2017. When you take the seasonally-adjusted national numbers compared to April 2018, the hiring for May 2018 was up by 5.3%. Businesses are hiring, and this creates a
Hiring Increases 4.5% Creating Tight Job Market for Small Businesses, LinkedIn Says Read More »
A strong customer satisfaction guarantee reverses risk. Your guarantee, then, is a statement of confidence. It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do. People know you’ll only be willing to do that if you’re absolutely sure your product is
How to Craft a Customer Satisfaction Guarantee that Builds Trust and Increases Sales Read More »
The hiring conditions for small businesses are getting more competitive as the job market continues to tighten. A new survey by Indeed reveals these businesses are struggling to hire people with leadership, critical thinking and problem-solving skills. And there are other challenges too. Small Business Recruiting Competition on the Rise The report by Indeed comes
Small Businesses Struggle to Hire Talent as Competition Increases Read More »
Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The
Facebook Increases Job Search Capabilities to 40 New Countries Read More »
I deleted over 70% of my email list yesterday. Felt amazing, I gotta say. Some panicked at me even mentioning that I did this. They did not believe I’d do it, because they never would dream of doing something seemingly so rash, impetuous and foolish. I have a secret; letting go non matches by purging
Why Deleting Inactive Email List Subscribers Increases Your Blogging Profits Read More »
