Why Should I Install Google Optimize? Google Optimize takes the guesswork out of website updates. Rather than jumping into new changes based on hunches, Optimize lets you test changes and show the hard data behind what site updates point users in the direction of your desired outcomes. Optimize has some serious benefits: Guides website updates to […]
App developers are constantly struggling to keep their audience away from competitor apps and retention rates high. They’re thinking about their users’ needs and wants on a daily basis, but it just isn’t enough to keep them using their app. According to Localytics, 36% of users are still using an individual app after a month,
5 Reasons Why Users Install Your Competitor’s Apps Read More »
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A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to
Snapchat updates app install ads with quicker deep links, deeper analytics Read More »
When it comes to collecting and leveraging social media data to market a business, Facebook is the king. The Social Network is always learning more about users and what makes them react to marketing messages, and evolving its ad products in-step. To provide further insight to marketers, Facebook created the Facebook Pixel which helps marketers measure
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Just a few months ago, Facebook added the ‘app install’ objective to Instagram Stories’ ads. In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a unique opportunity to extend their user acquisition efforts. That opportunity, however, comes with a whole new set of expectations and rules. After running Instagram
4 Tips to get up to 37% better CPIs with Instagram’s Story app install ads Read More »
August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will
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Home / Basics / How to Install New WordPress Plugins (YouTube Video) By WinningWP Editorial August 22, 2017 For anybody just getting started with WordPress, pretty much as soon as you’ve chosen your theme, the next thing to do is to take a look at plugins… in preparation, let’s take a look at how to
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Home / Basics / How to Install a New WordPress Theme (YouTube Video) By WinningWP Editorial August 18, 2017 If you’re just getting started with WordPress, one of the first things you’ll want to do is get the design right, which usually involves installing a new theme. But how? Well, fear not, because as part
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and
Google AdWords Universal App Campaigns to Replace App Install Campaigns Read More »
