It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists. SEL reporter Amy Gesenhues recently summarized the annual release of Google’s “Year in Search” for 2017, and there were some interesting takeaways. (Not […]
Unique international trends require a unique marketing approach Read More »
Chart of the Day: An international benchmark of the adoption of digital media and technology by consumers in different countries We’re fortunate to have regular quality research on how consumers use digital media from the UK government Office of Communications, OfCom. I have been following their research for several years now since they provide some of
Digital Readiness – the latest international benchmarks Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Here’s the trend. As U.S. airlines attempt to lessen their offerings to domestic passengers, they have an eye on the world. Why, United Airlines just decided to use its more cramped Boeing 777-200 planes on some international
Today’s digital marketing technology can easily break down cultural and geographical communication barriers. Small businesses can now tap into the global marketplace with greater ease. In fact, no business is too small today to pursue business opportunities at the international level. However, it’s difficult for marketers to spend time in foreign countries to soak
Are You Using the Wrong International Marketing Strategy? Read More »
Don’t limit your SaaS brand – the do’s and don’ts of international SEO We live in a world of nearly 200 countries and thousands of different languages, so why should your SaaS company limit itself just to English speakers or a North American audience? Asking this question, many SaaS companies will embark on a journey
How SaaS companies can succeed at international SEO strategy Read More »
Q: Our product has a distinctive American theme; however, we are getting some attention and requests from the United Kingdom and Australia. Can you please share some marketing dos and don’ts for international audiences? Anonymous A: The global marketplace is changing rapidly, especially because of digitization. Even the smallest of companies can serve customers
Outside Consultant: Taking an American-themed product to international markets Read More »
Recently international fashion designers came together in Lagos, Nigeria for the first ever Plus Size Fashion Week Africa. The event featured collections from designers around the world created specifically for plus sized and curvy consumers. While this is the first event of its kind in Africa, the niche it represents has been increasing internationally for
Plus Sized Fashion Week Shows International Viability of Niche Market Read More »
The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content. This research, conducted by Econsultancy in partnership with Lionbridge LLC, is based on a sample of more than 270 executive-level marketers across a variety of international businesses. Respondents’ organizations reported an average of $1
International Content: Monetizing Global Content Assets and Measuring Success Read More »
MEMPHIS, Tenn.–(BUSINESS WIRE)–Closure Systems International, in conjunction with their online marketing agency – Chemistry, recently launched a refreshed & responsive website (csiclosures.com), enabling users to more quickly find the information they are seeking no matter what device is being used. With a fresh and inviting look, the site delivers information on CSI products using powerful
Closure Systems International Unveils Responsive and Refreshed Website Read More »
Join us in welcoming the latest additions to the Webmasters community: नमस्ते Webmasters in Hindi! Добро Пожаловать Webmasters in Russian! Hoşgeldiniz Webmasters in Turkish! สวัสดีค่ะ Webmasters in Thai! xin chào Webmasters in Vietnamese! We will be sharing webmaster-related updates in our current and new blogs to make sure you have a place to follow the
Introducing Our New International Webmaster Blogs! Read More »
