Landing Pages

3 Common Reasons Marketers Don’t Invest in CRO

“Should we move forward with conversion rate optimization services?” We face this question often and of course, for me, being involved in post-click optimizations and analysis every day, it’s an easy yes. Investing in the post-click experience or conversion rate optimization (CRO) is a given. This refers to the page users land on or their …

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6 Ways to Create a Personalized Landing Page to Increase Conversions

We’re exposed to up to 10,000 ads each day. So why is it that we pay attention to only a very small percentage of them? I’ll tell you why: It has to do with selective attention, which is, “the process of directing our awareness to relevant stimuli while ignoring irrelevant stimuli in the environment” (source: …

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Small-budget guide to testing ad copy, landing pages, and more

When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing. That …

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Instapage, Unbounce or Leadpages – Which is the Best Landing Page Builder?

Home / Marketing / Instapage, Unbounce or LeadPages – Which Is The Best Landing Page Builder? By Colin Newcomer Last updated: June 25, 2019 Remember when you had to work with a developer every time you wanted to test a new landing page? Landing page builder tools like Instapage, Unbounce, and Leadpages have, thankfully, made …

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How to Design Landing Pages that Convert

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even …

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