Ideas fuel business. They drive how we respond to customer problems and leverage market opportunities. The right idea can make a business work and, over time, our successes become ingrained in our mental models. The opposite is also true. If we begin with the wrong mental model, important problems become impossible to solve. Consider the […]
Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search engine has decided to retire sidebar ads in the US
What Bing’s Decision to Kill Sidebar Ads Means for Your Account Read More »
The sad closing of a beloved retailer can be pinned on a number of factors, but here is one theory that everyone has overlooked. This past week saw the sad end to the slow, lingering demise of one of the most beloved retailers of our generation, Toys “R” Us. The company announced that it will
Amazon Did Not Kill Toys “R” Us — It Was a Giraffe Read More »
We live in a time in which brands are being held more accountable than ever. Twenty years ago, if you paid for a product or service and you weren’t happy with what you received, the best you could hope for was that if you sent in a letter of complaint, you’d eventually receive a refund.
There is a new social media app in town that’s been making waves recently. If you happen to use Twitter and Facebook, you may have noticed a lot of recent buzz over an app called Vero. Vero, which is the Latin word for “Truth,” is a photo-sharing social media app created by the Lebanese billionaire, Ayman Hariri.
Social Media App Vero is So Popular it Might Kill Facebook and Instagram Read More »
Let’s face it… Building a strong community can be difficult. In my time as the Lead Community Strategist at DigitalMarketer, I’ve learned there are many misconceptions that can kill your community before it’s even started. If your community is struggling to get off the ground or is trending downward, it could be that you’re thinking
Kelly Clarkson came out again on Dick Clark’s New Year’s Rockin’ Eve to sing “Stronger (What Doesn’t Kill You)”. She delivered another great performance that was well-received on social media. Many took note that Clarkson continued to showcase her strong vocals over other performances given by Britney Spears and Mariah Carey. Previously in the night,
One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness to do the work necessary to improve processes. It started with asking the question, “Why can’t we do this better?” And sometimes it started by someone telling me, “You must do this better!” The point
Do you have a small business with five employees or less? Well, if you do, Dialpad has released a new service called Dialpad Free which will get rid of your phone bill. The company’s slogan says “Kill the Desk Phone,” but with this new service, it is striving to do the same with the phone
New Dialpad Free Claims to Kill the Desk Phone But May Kill Your Business Phone Bill Too Read More »
I’ve written quite a bit about LinkedIn groups in the past. Historically, they were the number 1 source of organic lead generation for my B2B marketing funnel – in fact, 80% of my leads came from LinkedIn Groups. Yes, groups sometimes turned into orgies of spam and click bait, but a well-managed group often times did
Is LinkedIn Planning to Kill Off LinkedIn Groups? Read More »
