When I first started working from home I was super excited. I spent the last year working 60-70 hours per week between my full-time job and side business. I figured if I was able to become successful and profitable with only part-time hours, I’d have a much better work-life balance once I quit my job […]
How Working From Home Can Kill Your Productivity (+ How to Fix It) Read More »
There are many reasons for high exit rates and abandoned carts. Most are logical: non-competitive prices, substandard security, poor checkout processes, expensive shipping, and restrictive return and exchange policies. Other issues, though, aren’t so apparent. Seemingly minor snafus in website design, wording, and navigation can drive shoppers away. Sometimes shoppers can’t tell you why they
The advent of the European General Data Protection Regulation (GDPR) impacts more than individuals and companies in Europe. In fact, it has far-reaching effects for anyone who purchases or sells goods around the world. Business professionals who have basically left the issue of data privacy laws to their IT teams are beginning to realize there’s
What You Don’t Know About Data Privacy Laws Could Kill Your Startup Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, we speak with Mitch Joel, well-known blogger, podcaster, and speaker, about his new book, Control Alt Delete. Not just another book about the social media “revolution,” Control Alt Delete serves more as a reflection on
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scott Stratten is the president of Un-Marketing and an expert in “viral, social, and authentic marketing,” which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, he
Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots
How to Find a Writer Who Won’t Kill Your Content Read More »
A bad idea, gross mismanagement, or a poor work ethic can kill a startup before it’s out the gate. But there are other things founders often overlook that can kill their businesses–or severely hamper it–a little later down the road. The problem with these things is they become either difficult to fix or totally unfixable
5 Things Founders Often Overlook That Can Kill Their Startup Read More »
In my previous blog post, I wrote that the only way you could fail to write all those posts you had in mind was with the wrong planning. But, I knew already that I left out one tiny detail. While in theory, you’ll only need a site, ideas and inspiration to write your posts, there
Today’s customers are more demanding than ever. They want: Personalized service with recommendations just for them. Mobile service, just like in all the apps they use daily. Instant service. Nobody’s willing to wait on hold anymore. Predictive service, so problems are solved before they’re even known. All these things will become commonplace for customer service in the future… The
4 Trends Customer Service Teams Are Using to Kill the Competition Read More »
Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over the years. Avoid these to ensure steady improvements in organic search traffic. How to Kill Organic Search Traffic Delaying a redesign to peak season. Delays
