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Google Now is dead, long live ‘the feed’

Google Now was launched at Google I/O in June, 2012. It was part of a package of updates and UI changes for mobile search, which included a female-voiced mobile assistant to compete with Apple’s Siri. Google Now was initially a way to get contextually relevant information based on location, time of day and your calendar. It evolved to become much

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Why Live Video Might Be the Future of Content Marketing

The event positioned the brand as a leader in technology innovation by creating interesting and engaging live video for GE customers. 4. Feature Behind-the-Scenes Clips One last way to use livestream video in B2B is to feature a “sneak peek” into the company’s inner workings. Why? Because when marketers are always trying to show the

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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and analytics, social media and much more. Here’s a quick look at some of the sessions

SMX East agenda is now live! Check out the SEO & SEM sessions in store for you. Read More »

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How to Use Facebook Live to Increase Engagement with Followers

Did you know that people are spending 3 times longer watching live video versus ones that have already been prerecorded? Facebook Live is generating tons of engagement on news feeds…and brands are taking notice. Live streaming allows you to genuinely connect with your audience and foster relationships that quickly builds trust. It captures attention, draws

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White Label Livestreaming Lets You Create Live Video Without a Third-Party Brand

Small businesses now operate in a highly competitive “attention economy” — and it’s getting more challenging everyday to get and hold that attention. If your small business is using video, you want viewers to experience your message without any distractions which might detract from your branding. You can reduce distractions by simple removal of watermarks

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[FIRST LOOK] MarTech agenda is live!

I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The conference program focuses on the three pillars of martech success: marketing,

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