Live Video

Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts

Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as …

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The Biggest Mistakes Made by Live Broadcasters

Live video is one of the most effective tools that marketers can use to reach and engage audiences. It allows businesses to address large numbers of customers at the same time. You are able to demonstrate products, and to make offers, but also to answer questions and quash objections. Here are some of the biggest …

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Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature – TechCrunch

Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other …

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What Is Live Stream Shopping?

“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’ …

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8 Social Media Success Stories to Inspire You

Everyone’s on social media. The number of social media users worldwide is 3.484 billion, up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users YouTube has 1.9 billion users Instagram has one billion users LinkedIn has 610 million …

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How to Make Your Live Video a Guaranteed Success

We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based, …

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