If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us. Image via Abdul Rahid Artificial intelligence and machine learning […]
10 Companies Using Machine Learning in Cool Ways Read More »
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Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re never bored. But it’s a tough gig, too. As competition stiffens and we spread our time and resources across more and more platforms, it’s harder to get our message seen, and we
We all know that amazing content is essential to success in digital marketing today — especially when it comes to search engine optimization (SEO). The problem for most people is finding the time to create it. Many of us already feel maxed out, kept busy running our business and serving customers, so it’s difficult to find
4 tips for becoming a content-producing machine and generating more organic traffic Read More »
Machine learning is that field of computer science that is involved in enabling the ability to learn from experience with computers without any prior and explicit programming. The global cognitive computing market is expected to reach $12.5 billion in 2019, up from 2.5 billion in 2014, at a CAGR of 38% (Research and Markets) Gartner
Machine Learning: Trends and Landscapes of 2017 and Beyond Read More »
June 29, 2017 I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling
Apple’s recent WWDC (Worldwide Developers Conference) saw the unheralded release of Core ML, which will reportedly make it easier for developers to come up with machine learning tools across the Apple ecosystem. The way this works is that developers need to convert their creations into an API that is compatible with the Core ML. They
Apple Shares Source Code For Machine Learning Framework at WWDC 2017 Read More »
Let’s face it. The thank you page of almost every opt-in offer and lead magnet is nothing more than a placeholder marketers “have to” make. Most of the time, the thank you page will say something generic like.. “Thanks for signing up, your free prize it’s on it’s way.” Well, lucky for you, you’re reading
3 Strategies to Turn Your Thank You Page into a Lead Gen Machine Read More »
Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix and countless other films show us that machines are angry, they’re evil and — if given the opportunity — they will not hesitate to overthrow the human race. Films like these serve as cautionary tales about
Is Machine Learning Helping Marketers or Making Us Obsolete? Read More »
