Business of PPC

Midwest Digital Marketing Day: Free Day of PPC Training On July 25th

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting …

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Finding Success Through A Shared Vision

For 6 years now, Hanapin Marketing has been named one of the Best Places to Work in Indiana. In May, Hanapin was proud to claim the #1 spot in the small business category (16 – 74 employees) and just last month was certified as a Great Place to Work® by Fortune. A number of articles …

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5 Things That Matter To Brands When Working with An Agency

A couple weeks ago, Hanapin released our annual State of PPC report. The report covers the usuals of where marketers are spending their PPC budgets, how that compares to last year, what they are going to do with budget next year, the hottest trends, what’s been important, etc. But this year, we added in something …

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What it Means to Provide Value as a Digital Marketer

Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the …

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The 2018 PPC Trends That Affect Your Day-to-Day

Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you …

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6 Pro Tips for Managing PPC Client Relationships

November 30, 2017 Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success.  The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing …

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How To Explain PPC To A Non-Digital Marketer

September 1, 2017 We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers?   Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you …

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