When you get a new client, they are usually all over the place when it comes to their expectations of what you can do for them. Managing their expectations is one of the most important things you need to do early on. If you underpromise too much, you risk driving the client away. On the […]
10 Tactics for Managing Expectations Early in a Business Relationship Read More »
As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring
SMX Overtime: Managing Google My Business profiles, reviews and more Read More »
As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method of communication. We wanted to know what email marketers are really thinking about as we step into the next decade, so I put out a
A geek’s guide to managing your email list in 2020 Read More »
Bringing a Thanksgiving dinner to the table is a tall task. Pulling it off is markedly more complex than planning, preparing, and serving other meals. The dinner’s bound to be bigger and have more dishes. The timing’s tricky. Clearly, there’s way more preparation, shopping, and coordination. So, should you light your hair on fire? Go
The Modern CMO’s Role: Managing the Marketing Mayhem Read More »
November 1st, 2019 Conference SMW Staff As moderator Jamillah Knowles was quick to point out, the Grey-sponsored panel on social media and trust had a timely development to discuss: Twitter CEO Jack Dorsey’s ban on paid political advertising. Grey’s Strategy Director Asad Shayk likened Twitter, and any other platform where people seek to congregate, as
Move from Push to Pull, and More Methods for Managing Marketing’s Trust Gap with Grey Read More »
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
Managing Your Money as a Creative Professional with Michael e. Stern Read More »
Is your website all that you need it to be? How about your company intranet? Check out Google for Work’s Forms and Sites offerings to see how your experience could be even better. We’ve talked quite a lot about websites over the past few years. Do you really need them? (Yes.) Are yours up to
Managing Your Business Website with Google for Work Read More »
The Storage Group (TSG), an Internet-marketing company that serves the self-storage industry, has released a new “Performance Dashboard” designed to help facility operators manage, monitor and measure marketing and software data collected about their site. The update includes a redesigned interface intended to create a one-stop area for customers to view data for online rentals,
The Storage Group Dashboard for Managing Self-Storage Facility Data Read More »
Hope Cochran, far right, in a family portrait with her husband and three kids. (Photo courtesy of Hope Cochran) Sure, you can look at Hope Cochran‘s LinkedIn page and follow her path through Stanford University degrees in economics and music, tracing her professional journey through successful startups, multiple gigs as chief financial officer and ultimately
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my
A day in the life of… Damon Westbury, Interim Managing Director for EBX – Econsultancy Read More »
