connected TV

OTT is the Next Step in the Digital Revolution for Media Buyers

January 26, 2019 AdvertisingDay, BeetTV, CMOTrends, connected TV, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, DigitalTransformationTrends, DTC, EnterpriseMarketingNews, MarketingNews, MediaTransformationUpdate, MobileMarketingPro, Nicole Whitesel, OTT, Programmatic Advertising, Publicis Media, RetailMarketingPro 0 Comments

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a…

Connected TV: How to use the final weapon in the cross-device arsenal

September 25, 2018 Advertising, connected TV, TV 0 Comments

Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is…