A day in the life of… Damon Westbury, Interim Managing Director for EBX – Econsultancy
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest.
connected TV
In AdvertisingDay , BeetTV , CMOTrends , connected TV , DigitalAgencyPro , DigitalAssetManagementPro , DigitalMarketingNews , DigitalTransformationTrends , DTC , EnterpriseMarketingNews , MarketingNews , MediaTransformationUpdate , MobileMarketingPro , Nicole Whitesel , OTT , Programmatic Advertising , Publicis Media , RetailMarketingPro
OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy.
Connected TV: How to use the final weapon in the cross-device arsenal
Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per.