Which KPIs will help retailers optimise their mobile apps? Well, you’ve finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and sources, but is that really enough to understand your users and discover what makes them […]
KPIs for apps – Optimise your MCommerce Apps & Mobile UX Read More »
Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger
Report: Product discovery, not payments, the real m-commerce bottleneck Read More »
How digital signatures improve the lives of microbusiness operators in developing countries Microbusinesses have been around since the first caveman traded a hunk of meat for a spot at the fire, but these small businesses are now growing more rapidly than ever before. In fact, microbusiness is now the fastest-growing business segment in emerging and
