Statistics: Popularity & Usage

Online shopping revenues will reach $126 billion by December 31, says Adobe

The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence firm, Cuebiq. By the same token, online revenues are soaring and will continue to set records this year according to Adobe Analytics, which …

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Do brand politics impact consumer purchases? It’s complicated

A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions. The emerging consensus among marketers is that in the current climate …

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Data: Retailers that can expect to see Black Friday store visits and those that won’t

Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has released data that suggests, based on 2017 data, which stores are likely to see increased foot traffic and which ones will see fewer shoppers in their retail locations. …

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Analyst: Amazon Echo owns 75 percent of global smart speaker market

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” …

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Survey: Majority of consumers will spend 75% of holiday budgets online this year

It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is becoming less binary: online vs. offline. Particularly among Millennials. Majority intend to buy online. A new survey …

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Study finds decline in ‘trust’ costs corporations billions in profits

It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company created …

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Study confirms brands’ worst fears about unsafe content

Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the …

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