Measurement

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs […]

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Business Wire and Onclusive Announce Partnership to Provide Advanced Measurement of Press Release Engagement and Impact | Business

SAN FRANCISCO–(BUSINESS WIRE)–Sep 16, 2019– Business Wire and Onclusive have entered into a strategic partnership that provides Business Wire clients with the ability to derive meaningful earned and social media insights related to distribution of a press release over Business Wire’s unparalleled, global distribution network. This press release features multimedia. View the full release here:

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Nail Your Content Performance With This Measurement Starter Kit

SEO BLOG / Good To SEO

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading → The post Nail Your Content Performance With This Measurement Starter Kit appeared first on Content Marketing Institute. Source

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ANA announces new measurement division to enable industry standards, accountability

SEO BLOG / Good To SEO

The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging

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Snapchat adds DoubleVerify as brand safety, viewability measurement partner

SEO BLOG / Good To SEO

DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and

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How to Measure Sales Lift: Closed-Loop Measurement

SEO BLOG / Good To SEO

A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver of sales lift. Marketers must tie their tactics directly to sales outcomes in a way that’s as simple and believable as possible. Black Boxes Don’t Help

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3 Fixes for Your Engagement Measurement Mistakes

Company News / Good To SEO

Editor’s note: Given that engagement often sits near the top of the list of content marketing goals, we are publishing an updated version of this article originally published in 2016. The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage

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Incremental measurement – advantage and opportunities

Digital marketing strategy / Good To SEO

The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” The ability to effectively measure marketing effectiveness is the Holy Grail for CMOs and marketing

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Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

search engine optimization google, SEO BLOG / Good To SEO

SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The

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Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers | National

search engine optimization for dummies, SEO BLOG / Good To SEO

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