Choosing the right tools and metrics for ABM success GIVE ME DATA! Much like every other area of marketing nowadays, there’s a decent amount of number crunching involved in an account-based marketing (ABM) campaign. Throughout the whole process, you’re going to be learning about your accounts through analysis and measurement. Figuring out how to analyze […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you want to measure the business impact of your public relations, Shonali Burke should be your first call. A public relations and social media expert, Shonali owns Shonali Burke Consulting, a firm focusing on providing measurable PR results. Though
PR and Influencer Marketing: Measurement & Effectiveness Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Mobile app Monday, IAB Podcast Measurement Guidelines & Google Shopping Read More »
Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate by the Interactive Advertising Bureau (IAB) assumes that advertisers are fairly happy with how the podcasts, ads and audiences are measured. In further support of that aim, the IAB has released the
IAB releases its newest Podcast Measurement Guidelines Read More »
Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store
Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement Read More »
This best practice guide introduces marketers and ecommerce professionals to the fundamentals of campaign data measurement and analytics, covering everything from established principles to cutting edge technologies. For many organisations, particularly those with an ecommerce function, customer data is one of the greatest assets to hand, offering incredible insight into an audience’s behaviours, wants and
The Fundamentals of Marketing Measurement and Analytics Best Practice Guide Read More »
At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to understand what’s going on before they formally complain to regulatory bodies. The Electronic Privacy Information Center (EPIC) has filed a complaint with the FTC
Privacy group files flawed complaint against Google Store Sales Measurement Read More »
About the Report What you’ll learn from this research Key findings from the report Contributors Table of contents Never have marketers, analysts and ecommerce professionals had more data to work with as part of their ongoing efforts to improve business and organisational performance. At the same time, the growing challenge for individuals and organisations alike
This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
SEO Best Practice: Measurement and Reporting for SEO Read More »
