metro

Melcboune Metro video marketing campaign: Dumb ways to die

How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing campaign. It was something that would usually take the form of an informative safety display ad which …

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Data Reveals 10 Metro Areas with Good Pools of Potential Gen X Employees for Small Businesses

The employees at your small business likely range in ages. As you may be looking to lower the average age of employees at your company — maybe to bring in a little youthful exhuberance — don’t overlook the generation between the Baby Boomers and Millennials. Top Cities for Hiring Gen Xers According to new data …

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Libby App Connects eReaders to Business Titles from Most Major Metro Public Libraries

When was the last time you thought about going to your local library to check out a book? The Libby app connects local libraries and the thousands of eBooks and audiobooks on their digital bookshelves 24/7. The Libby app is developed by OverDrive. To date, more than 39,000 libraries and schools in 70 countries are …

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Just 10% of Small Business Employees in Biggest Hispanic Metro Areas Get Retirement Benefits

A new study from Finhabits finds that less than 10 percent of employees in small businesses located in the top five Hispanic metro areas of the U.S. have access to employer-sponsored retirement savings accounts. Hispanic Retirement Savings Trends The ‘2017 Latino Small Business Workers Lack Retirement Savings study found there is a significant ethnic gap in …

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