Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused. Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media – particularly since the mass adoption of mobile internet in recent years. […]
LocalSEOGuide is releasing a new Google My Business monitoring tool called “Locadium.” It’s conceptually similar to other local listings monitoring services; however it’s exclusively focused on Google My Business (GMB). Yext, Moz, Brandify, Vendasta, BrightLocal, SIMPartners, Chatmeter, among others, also provide local listings scans and monitoring. However, according to LocalSEOGuide founder Andrew Shotland, Locadium is
a new ‘point solution’ to monitor GMB listings changes Read More »
What are people saying about your brand? I am not speaking about those paid advertisements or reviews on popular blogs that you have been orchestrating. I mean real, organic brand mentions from your user base. Chances are you have no idea, not unless it has been a major complaint that has come directly through your
10 Must Have Tools to Monitor, Analyze and Respond to Brand Mention Read More »
Over the past few years, so much of SEO has changed. But one thing left untouched is the power of quality and natural backlinks. Old school SEO was about backlink quantity, but now we’re in a place where it’s more about the quality and relevance. One key to successful online business is to always monitor
You’ve had your social media profiles set up for a while. You run campaigns, are participating in chats, maybe you have even begun delving into paid social. But how do you what’s working and what isn’t? Are you looking at analytics? Tracking metrics? It’s easy to fall into rabbit holes of looking at numbers and
You can’t really tell how strong your brand is until you compare it against your competitor’s. Their social media strategy, how they work with influencers, and their broader PR approach – they all show you where you stand in the industry, and how you can improve to win against the competition. That sounds impressive. But
How to Monitor Your Competitors to Boost Content Reach and PR ROI Read More »
