Posted by rjonesx. Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it’s still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for […]
Lighthouse is Google’s free, open source, and automated site monitoring tool. It can help ecommerce businesses track site load times, accessibility, and search engine optimization. Lighthouse is available in a few forms, including via current versions of the Google Chrome web browser. An ecommerce owner or manager simply opens Chrome’s developer tools by alt-clicking anywhere
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Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your
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From startups to established businesses, PR is an awesome growth tool that, when leveraged correctly, can boost your brand profile, and generate significant opportunities. However, the reality is that for most entrepreneurs, founders, and startups, there are two major challenges to using PR as a marketing tool – time and money. Many businesses can’t afford
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As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not
Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles, and it’s definitely true for social media. As a marketer, we need to constantly prove your value. You need to show that your company needs you
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If you are looking for a very slim, lightweight, and easy to use portable external monitor that is also affordable, the new AOC i1601fwux ticks all of those boxes. With people working outside of the office just as much as they do in it, portability is an important quality, even for an external monitor. The
AOC Portable 16-Inch Monitor Offers Options to Small Business Owners on the Go Read More »
As of this writing, there are somewhere in the neighborhood of 1.2 billion websites being accessed by over 3 billion people around the world. It is literally impossible for anyone to keep track of them all in any sort of meaningful fashion. But as a business owner or Internet marketer, you need to keep tabs
SentiOne Provides a Smarter Way to Monitor Online Mentions Read More »
Creating a holistic digital marketing strategy can take months, while effectively executing that strategy – after tweaks, minimal fails and multiple learning curves – can take up to a year. One stage often omitted from this important process is monitoring your competition. Watching your competitors online can provide a range of benefits, including identifying market opportunities, connecting
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Contemporary consumers regularly use review sites online to read reviews and testimonials about a company to determine whether a firm is worthy of their business. Consequently, if you run any kind of business, it is within your interest to have a quality online reputation. Online reputation management (ORM) involves identifying, monitoring and influencing your credibility
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