In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out. It’s not […]
LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this year, LinkedIn introduced an integration with Google Campaign Manager for a few of its ad formats. On Monday, the company added Sponsored Content to the list of
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager Read More »
Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user touch points, and it ties the entire customer journey together at the conversion action. Attribution modeling allows marketers to measure the value of their campaigns across the top,
3 attribution considerations for B2B lead generation Read More »
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched YouTube creative suite involves four new tool sets: Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing. Video Experiments is a “head-to-head
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it
5 things to check if your traffic suddenly drops Read More »
YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,”
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR Read More »
A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The complaint was co-filed Monday by the Campaign for a Commercial-Free Childhood (CCFC) and the Center
To make every conversion count, count every conversion – Search Engine Land Thanks to Our Sponsor Source link
To make every conversion count, count every conversion Read More »
After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions —
Getting results from your website means asking the right questions Read More »
This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more bloggers to link to me? How can I get people to stay longer on my site? How can I add more value to my customers’
The ultimate guide to bot herding and spider wrangling Read More »
