A website without great navigation can be like the clearance rack at Urban Outfitters. It is full of hidden gems, but sizes and types of apparel are all mixed up. You’re often left wondering if the effort of sorting through the options is even worth scoring that great deal. Navigation is crucial for both users […]
How to Organize Your Site’s Navigation Based on Audience Insights Read More »
I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bright side. At least you’re having success when it comes to driving people to your
How to Increase Conversions by Avoiding These 7 Navigation Mistakes Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The 2018 Search Engine Land Awards ShortlistMay 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s shortlist of finalists. Over
SearchCap: Lighthouse 3.0, faceted navigation & awards Read More »
On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset of products), sort orders (show products in different orders) and pagination (break long lists of products into multiple pages). From a search engine optimization (SEO)
How much is too much? Faceted navigation and SEO Read More »
Google is stepping up its hotel and flight search features on mobile, aiming to make it easier to plan travel no matter the size of the screen being used. Starting today, a number of new features will begin rolling out across Google’s mobile travel search experience. According to the announcement, the updates include better price-filtering
Google adds new features & improves navigation for mobile hotel & flight searches Read More »
It’s now 2018, and we are officially living in a mobile-first world. In fact, Google has begun the switch to a mobile-first index — which means Google will rank your website based on your mobile content, relevance and UX. Your mobile navigation (menus and internal links) contribute to all three. Good mobile navigation makes it
Website navigation extends well beyond merely bringing together the important category links of your website and arranging them in parent categories on a top menu bar or a sidebar. Before anything, let’s have a quick look at the crucial role that good website navigation design plays in a content and product heavy website. Good navigation
As an optimizer, there’s nothing that excites me more than using design to change on-page behavior. By “change”, I mean to positively influence visitors to achieve their (and your) goals more effectively, and sticky navigation is a great way to increase your odds of driving behavioral change. The best way I know to design experiences
Changing On-Page Behavior with Sticky Navigation and Data-Driven Design Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); When it comes to large websites, such as e-commerce sites with thousands upon thousands of page, the importance of things
At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists
Testing shows e-commerce navigation doesn’t work the way we think it does Read More »
