Newsjack

How to Newsjack: A Guide for Content Marketers

Breaking News, Channel 5 News, competition, content marketers, Content Marketing Strategy, DiGiorno Pizza, Engagement, hashtags, how to newsjack, Kenneth Cole, Kit Kat, Latest News, newsjack, newsjacking, Newsrooms, Oreo, trending topic, Virgin Holidays, Wendy's / Good To SEO

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old […]

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How to Newsjack in an Infographic Without Being a Jackass

If you’re human, you’re probably glued to the news, current events, trends, and pop culture happenings all day, every day. People have an insatiable appetite for this type of content—and the conversations surrounding hot topics—so it’s no wonder brands want in on the action. Hence, newsjacking has become a common occurrence in marketing, whether in