Wendy’s

How to Newsjack: A Guide for Content Marketers

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old …

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How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

“Speed and convenience and really driving consistency of operations are core themes,” says Wendy’s CEO Todd Penegor. “You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering? What we do see is …

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Finally, Wendy’s Made a Tabletop RPG at NYCC

We’re living in a golden age of “games” that are really just ironic cash-in advertisements for fast food companies. Not since the Wild West of cheap NES cartridges have we seen this. Sneak King was truly ahead of its time. Just a few weeks ago, KFC took things to the next level (or new low) …

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