Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old …
Since it launched in 2013, Slack has become a ubiquitous workplace tool. With more than ten million active daily users, the company has revolutionized the way that teams manage workflow and share information. And now it’s changing how communities engage online. Slack groups are growing in popularity – and the funny thing is, Slack had nothing to …
7 Slack Communities Every Marketer & SEO Should Join Read More »
Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s. …
Top 19 Instagram marketing tools to use for success Read More »
The world of social media is a never-ending carnival of specters and sounds, which consumes the attention of today’s generation. Almost 2.77 billion social network users exist in the world at present, according to Statista, and most of them fall in the uber-distracted teenage demographic. This begs the question. How can brands and businesses make …
6-Steps Guide to Writing Engaging Hashtags on Social Media Read More »
NOW UPDATED to reflect new information and examples of Instagram posts! When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per …
18 Reasons Why Your Instagram Posts Fail (& What to Do About It) Read More »
Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject. However, in order to take full …
Right when you think you’ve grasped your demographics, buyer habits and social advertising strategy, something new changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year …
Optimizing Twitter Hashtags for your Business #Hashtags are the bread and butter of Twitter marketing. For B2B and B2C businesses alike, they can drive the right audiences to your brand’s profile. If you don’t know how hashtags work, the premise is simple. Tagging key phrases on social media sites creates clickable links. On Twitter, each …
Here’s a familiar situation: you leave your house with a fully charged smartphone only to realize it’s at 37% by the time you reach your destination. What’s draining its battery life? Apps. Specifically social media apps.The average person spends up to 4 hours on their smartphones a day. Over 80% of that time is spent …
It’s probably not a stretch to assume that most people are familiar with the basic idea of hashtags. But knowing of a concept is certainly not the same as understanding it. As such, it’s important to set the record straight regarding how to use hashtags properly, respective of the platform in which they’re used. From …
How to Use Hashtags on Every Social Media Network Read More »
The way people interact with brands has been drastically changed in the last few years. If you want to win over millennials on social media, then you got to walk an extra mile. With the help of social listening, you can develop a long-term and engaging relationship with your audience. By performing hashtag tracking, you …
5 Extremely Useful Hashtag Tracking Methods For Online Business Read More »
Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell. “Everyone looks too hard for best …
How Stringjoy Built Their Giant Instagram Following from Scratch Read More »
