competition

17 Best Paid Media Tools for Marketers

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate …

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How to Newsjack: A Guide for Content Marketers

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old …

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors …

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HR Automation- A Reduced Human Intervention

Feb 26, 2019 Posted by Ranu Lohiya in Uncategorized | 22 comments In today’s competitive world, every organizational function is dependent on technology and HR is no exception to this. Managers are moving towards better ideas and ways to enhance productivity of human resource in the organization. Decisions are now being taken more strategically. HR …

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How to Use Amazon Reviews for Content and Product Development

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number …

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How to Uncover Your Competitors’ Content Strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate look at how your articles or blog posts are performing in relation to other brands in your space, you’ve got to do some digging. You’ll need a good tool in your …

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How to Grow Your Online Presence on a Shoestring

While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed. …

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Bad Marketing Habits to Kick in 2019

As the new year approaches, many of us are considering which bad habits we’d like to leave in 2018. But what is a bad habit really? If you asked your mother, she might say swearing or eating with your mouth full. But a top sportsperson or a virtuoso musician would say a bad habit is …

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How to Edge Out Your Competition by Being Uncopyable [Podcast]

Marketing Podcast with Steve A. MillerPodcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep …

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How to Define Your Brand Identity with 5 Simple Questions

Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves …

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Transcript of How to Edge Out your Competition by Being Uncopyable

Back to Podcast John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then like within a week, somebody copies it. That’s a problem, isn’t it? What you need to do is learn how to be uncopyable, and that’s what we’re going to do on this week’s …

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4 Ways to Protect Your Startup From Copycat Competitors

By Albizu Garcia I’ve learned that when you launch a company in a field with an intense level of competition, it can be difficult to stand out. But it can also mean you’ve found a profitable space with a lot of potential. And when there are players both big and small, it offers validation to …

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