While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing…
competition
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As the new year approaches, many of us are considering which bad habits we’d like to leave in 2018. But what is a bad habit really? If you asked your…
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Marketing Podcast with Steve A. MillerPodcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book,…
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Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates…
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Back to Podcast John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then like within a week, somebody copies it. That’s…
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By Albizu Garcia I’ve learned that when you launch a company in a field with an intense level of competition, it can be difficult to stand out. But it can…