The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate …
Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old …
You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors …
Beginner’s Guide to Discovering the Competition’s SEO Strategy Read More »
Feb 26, 2019 Posted by Ranu Lohiya in Uncategorized | 22 comments In today’s competitive world, every organizational function is dependent on technology and HR is no exception to this. Managers are moving towards better ideas and ways to enhance productivity of human resource in the organization. Decisions are now being taken more strategically. HR …
To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number …
How to Use Amazon Reviews for Content and Product Development Read More »
If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate look at how your articles or blog posts are performing in relation to other brands in your space, you’ve got to do some digging. You’ll need a good tool in your …
How to Uncover Your Competitors’ Content Strategy Read More »
