Virgin Holidays

Seven innovators of the in-store customer experience – Econsultancy

A couple of years ago I singled out Zara as an example of poor in-store customer experience. At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides to improve this, by integrating digital tech, …

Seven innovators of the in-store customer experience – Econsultancy Read More »