Virgin Holidays

How to Newsjack: A Guide for Content Marketers

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old …

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Seven innovators of the in-store customer experience – Econsultancy

A couple of years ago I singled out Zara as an example of poor in-store customer experience. At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides to improve this, by integrating digital tech, …

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