objective

Facebook’s Adding a New Messages Ad Objective to Drive Messenger Business

Facebook’s introducing a new messages objective for ads which will help businesses raise awareness of their Messenger presence (and bots) and directly connect more users to the option. Facebook added similar last November with click to Messenger ads, which, at the time of launch, was solely focused on helping to promote bots. The new messages […]

Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots

Channel: Social Media Marketing, Chat & Text Messaging Apps, Facebook, Facebook: Advertising, Facebook: Messenger, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the Facebook-owned messaging service. That sounds like a lot, and it is. It’s 100 percent more messages than were exchanged a year ago, he said. Now, to spark more conversations between people and businesses,

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