Orchestration

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

SEO BLOG /

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy […]

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What Is Marketing Orchestration? | Infographic

What Is Marketing Orchestration? | Infographic

SEO BLOG /

Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. Marketing orchestration is an elegant concept: By coordinating all the interactions your revenue team has with a customer, you provide

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Enterprise security evolves alongside automation, intelligent orchestration

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Cybersecurity professionals today are betting a bundle on automation. Short-staffed, under-skilled, and facing novel threats, they hope automation can help by performing certain tasks on their behalf. But simply buying a few software products may not substantively improve a company’s security stance, according to Ted Julian (pictured), vice president of product management and co-founder of Resilient,

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MarTech East keynote: Better marketing starts with better orchestration

SEO BLOG /

Cesar Brea at MarTech East in Boston. BOSTON – At MarTech East on Wednesday, Cesar Brea, partner at Bain & Company, delivered a morning keynote session on the critical role of alignment in an organization’s marketing success. The majority of marketers are hyperfocused on results with little regard to the processes and connections needed to

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Apigee Service Orchestration and Integration

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The key components of the Orchestration platform being developed include: The SO and NFVO communicate with each other extensively, but they also must integrate with multiple external systems. By convention, interfaces with OSS/BSS and other service-level systems are called North Bound Interfaces or NBI. Similarly, interfaces with network-level resource management systems such as network elements,

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Designing & Building a Network Functions Virtualisation Infrastructure (NFVi) Orchestration Layer using Cloudify

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There were many stated requirements for the NFVi platform, but two requirements would determine the success or failure of the design: Scalability and Performance. These two key design requirements for building a large scale and geo-distributed NFV systems would be critical to the design. Aptira’s analysis of the customer requirements zeroed in on one key

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A day in the life of… the founder of an intelligent journey orchestration platform – Econsultancy

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Tomas Salfischberger is the founder of Relay42, an intelligent journey orchestration platform built for AI-driven customer journeys. Econsultancy caught up with him to find out how he came to found the company, how he stays on top of things while travelling the continent, his favourite examples of personalisation in action, and his advice for marketers

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