Pharma

Flexible Packaging Industry boom influenced by F&B, pharma, and personal care sectors

Leading the way in packaging innovation, flexible packaging industry will continue to advance at an unprecedented rate over the coming few years. Flexible packaging techniques not only add value and a marketability label to the product, but also ensure safety, barrier protection, strength, convenience, and an extended shelf life. As consumers are becoming more aware […]

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With pharma sales rep contact on the decline, physicians turn to the internet – Econsultancy

According to Decision Resources Group (DRG)’s 2019 ePharma Physician Report, physicians are seeing fewer pharma sales reps than ever before and increasingly relying on their own use of the internet to answer questions about prescription drugs and biologics. Just over half (54%) of physicians the research firm polled said that they have met with pharma

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Will direct-to-physician pharma marketing be the same after Purdue Pharma? – Econsultancy

On Sunday night, embattled pharma firm Purdue Pharma filed for bankruptcy. The maker of the painkiller OxyContin has been facing lawsuits from an estimated 2,600 government entities and other groups and had struck a tentative deal to settle many of them for somewhere between $10bn to $12bn. The lawsuits allege that Purdue was largely responsible

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Brands from pharma to tech are betting big on documentaries to resonate with consumers – Econsultancy

For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them. Historically, branded documentaries have been short films distributed

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Hans Kaspersetz Shares Arteric’s Approaches to Leveraging Artificial Intelligence in Healthcare Marketing at Digital Pharma West

Two Case Studies Illustrate the Impact of AI on Accelerating Business, and the Insights That Result Summit, NJ, June 23, 2019 –(PR.com)– The Digital Pharma West conference series is renowned for agendas that provide attendees with insights and actionable guidance to address the pharmaceutical industry’s most vexing issues. The 2019 gathering, which marks the tenth

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Why measuring customer experience (CX) matters in pharma – Econsultancy

It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those that don’t! Extensive research across industries over the past two decades shows that customers do more business with companies that deliver better experiences. Additionally, organizations that prioritize customer experience are more valuable than those that

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Artificial Intelligence for Clinical Trials in Pharma – Current Applications

AI applications for automating processes in clinical trials are among the most prominent AI applications for the pharmaceutical industry. AI vendors are currently offering software that allows pharmaceutical companies to leverage their scientists’ notes for data science projects regarding their future trials. Additionally, there are some applications which help companies segment their customers into easily

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Global Omega 3 Product Market Growth Rate 2019 – Epax, Aker BioMarine, Innovix Pharma, Crode, DSM, Nordic Naturals

Market Research Place offers a latest published report on Global Omega 3 Product Market Research Report 2018-2025 delivering key insights and providing a competitive landscape to clients through a detailed report. Prepared by analysts, which contain a detailed analysis of drivers, restraints, and opportunities along with their impact on the Global Omega 3 Product Market

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