Usefulness Content Freshness The blue-collar industry isn’t traditionally seen as a very enterprising field, but it can be. Mark Stoner, the chimney sweeper who became head of a multi-million chimney sweeping business. His book “Blue-Collar Gold: How to Build a Service Business from the Dirt Up […]
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Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts. In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web
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Facebook has published a new report which looks at how brands can adapt their TV commercials to the Facebook setting. And while not every business has the budget to create TV ads, there are some key points of note within the report which could help all advertisers better optimize their Facebook video campaigns. First off,
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Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to
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Wondering how to get the most out of your people? You are not alone. According to the pollsters at Gallup, more than 70% of American workers are not engaged at work. Worldwide, the number of disengaged workers balloons to 85%. Lack of engagement in the workplace and failure to get the most from our people
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