web accessibility

3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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Scope’s digital team on how brands can improve their online accessibility – Econsultancy

A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year. With around 14 million or 20% of people in the UK living with some form of disability, this leaves a huge number of users unable to fully utilise digital platforms and …

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Website and mobile app accessibility is a priority after Supreme Court ruling – Econsultancy

The virtues of accessibility are well-established but many companies still fail to make accessibility a priority when developing websites and mobile apps. In the US, however, companies are being forced to view accessibility in a new light in the wake of a US Supreme Court decision that will force a major pizza chain to defend …

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Four benefits of considering neurodiversity in marketing and design

An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment. With more and more organisations driving towards digitisation, neurodiversity is becoming an increasingly important focus. So, what exactly is neurodiversity, and what are …

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