As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly. Brands are able to create special, individualized offers for existing customers and continue to drive sales […]
Use SEO Reseller Programs To Save Your Company’s Time And Money Loading… If you are a business owner, then you should already be aware of the fact that these days one needs to have a digital face of their business on the internet. Simply having a business website will not be of any use to
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There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30 percent over traditional marketing roles. A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in
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For years, SEO professionals have been tackling the bottom of the sales funnel. We’ll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer’s journey. But it’s much easier to target those closest to a purchase. SEOs have traditionally emphasized last-click attribution. We’ve ignored
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Are you trying to make your business more energy efficient? If you’re prepared to invest in some new lighting, HVAC, appliances or renewable energy sources, you could take advantage of rebates, tax breaks or other incentives designed to help you cover the cost. There are programs like this all over the country. Here are some
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By Guest Author – 3 minute read Your blog shouldn’t just be used for making viral content, but for making a living online. If you’re ready to use your blog to make some real money, it’s time to explore the best affiliate marketing programs of 2018. These programs offer the most efficient way to monetize
Whether you’re new to video or looking to scale production with new, more complex video formats, it’s helpful to be familiar with the various video editing technologies. There are numerous to choose from, but knowing the heavy hitters and what each is best suited for can make it easier to find the perfect video editor
Customers who complain and receive good resolution to their complaints are usually more loyal than customers who never complained at all. With that in mind, how do we identify and properly follow-up with customers who return a customer experience survey that indicates they had a problem? Our research shows that frontline personnel use customer experience
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From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But these are the days of real-time delivery into millions of dynamic contexts, defined by surrounding content and challenged by viewing conditions. So, advertisers find themselves
