Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile device with a camera and your application. Today, […]
IAB releases Augmented Reality for Marketing playbook Read More »
A new family variety show is headed our way! On May 28, KBS confirmed news about “There’s A Country For A Child” (literal title) which will premiere on July 5 as the follow-up to “Art of Conversation” (literal title). “There’s A Country For A Child” will chronicle Kim Gura, Kim Min Jong, and Seo Jang
Kim Gura, Seo Jang Hoon, And Kim Min Jong Confirmed For New KBS Childcare Reality Show Read More »
On May 13, 1983, The Plain Dealer listed on its editorial page its circulation figures — 497,386 daily and 501,042 on Sundays. In its latest circulation numbers from the Alliance for Audited Media — The Plain Dealer long ago took its circulation figures down from the editorial page — the monopoly daily newspaper in Cleveland
Advance, Plain Dealer struggle to adapt to new reality Read More »
AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented
5 ways to use Augmented Reality in your marketing strategy Read More »
Jack Ma, founder of Chinese e-commerce giant Alibaba, laughs during an event at the Tel Aviv University, Israel May 3, 2018. (photo credit: AMIR COHEN/REUTERS) X Dear Reader, As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality
Alibaba acquires Israeli augmented reality start-up InfinityAR – Hi tech news Read More »
The situation the new CISO finds on arrival is often different to what they were expecting, but who’s to blame? A painfully recurrent complaint among Chief Information Security Officers (CISO) is the disconnect between what they were promised during the recruitment process, and the actual situation they find upon starting the job. Indeed, it is
The First 100 Days of the New CISO: Expectations vs. Reality Read More »
“We have done a study and we believe that by 2022 there will be over 400 million 5G connections,” says Cisco CEO Chuck Robbins. “This is one of those great examples where the reality is going to match the hype building up to this.” Robbins adds: “If you think about what this is going to
5G Reality is Going to Match the Hype, Says Cisco CEO Read More »
Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays. Thanks to the ubiquity of smartphones, average
Where Virtual Reality could take Digital Marketing — if it steps up its game Read More »
Augmented and virtual reality (VR) are entering the trough of disillusionment. Both technologies have been massively hyped but so far, with a couple of exceptions, have largely failed to achieve mainstream adoption. Some analysts argue that VR has performed in accordance with market expectations. But some see a market that may never be mainstream. Augmented reality
Is Google Maps what augmented reality has been waiting for? Read More »
We are in 2019. Traditional mobile apps will eventually face a hard time as the tech-savvy app users prefer innovative apps. The advent of emerging technologies like VR and AR have raised the app user’s expectations significantly. As a result, entrepreneurs tend to jump on the virtual reality app development bandwagon. VR is here to
How Virtual Reality Mobile App Development Will Shape the Future of Business Read More »
