Sometimes brands get so laser-focused on acquiring new customers that they overlook the value of the ones they already have. Here’s the deal, though: customer retention is significantly less expensive and ultimately easier than bringing new people into your funnel. Think about it. Once someone’s going through the motions to make a purchase, you’ve already […]
21 Effective Customer Retention Strategies to Reduce Churn Read More »
Publishers have long seen it coming, and Facebook has made no secret about it, but now The Social Network has confirmed that they’ll be making concerted moves to show users more posts from people they know – and fewer posts from Pages. Facebook CEO Mark Zuckerberg announced the coming changes in a post, outlining that
Facebook Announces Coming News Feed Changes Which Will Reduce the Reach of Page Posts Read More »
Does your small business promote the kind of culture that increases productivity? Overloaded, stressed out employees aren’t helping your bottom line. What’s worse, their stress often starts before they clock in. How to Help Employees Reduce Stress Small Business Trends spoke with Stacey Engle, EVP of Fierce Conversations. She supplied 10 ways to help employees
10 Ways to Help Your Employees Reduce Personal Stress and Increase Work Productivity Read More »
So, you’re working on your SEO in order to improve your ranking and traffic from Google – but are you making technical mistakes and ruining your hard work? SEMrush share 40 mistakes you need to avoid in this infographic. They split the information into 3 sections: Crawlability On-page Optimization Technical Check out the infographic for more
40 Ghastly SEO Mistakes That Reduce Your Ranking on Google [Infographic] Read More »
congerdesign / Pixabay Packaging serves not only a functional role but also a promotional one. It is used to keep the product safe from damage and as a tool for advertisement. In an attempt to make it both protective and attractive, companies spend tons of money on packaging materials. Some of the things that you
Solution providers can spend less money getting new customers and boost their valuation by embracing modern marketing techniques and driving cross-sell opportunities, according to Pax8 executives. Rayn Walsh, senior vice president of partners solutions at the Greenwood Village, Colo.-based cloud distributor, said solution providers should look to spend less than $24 for every $1 of
You’re a product marketer and it’s five weeks away from a major launch. The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond. But something’s missing.
How Vimeo Uses Unbounce to Reduce Bottlenecks and Go to Market Faster Read More »
Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have
How to Use Customer Feedback Loops to Reduce Churn Read More »
Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon the items. Sounds familiar? This is the cart abandonment phenomenon. Cart abandonment is a common
10 Ways to Reduce Cart Abandonment and 1 Easy Way to Recover Up To 30% Read More »
Credit card chargebacks plague most ecommerce companies. There are steps that merchants can take, however, to reduce chargeback risk. One is using a third-party service, such as Ethoca, that connects data from card issuers and online merchants to reduce fraudulent orders, and fraudulent chargebacks. Credit card chargebacks — wherein shoppers purchase products with a credit
