Does posting too often on Instagram result in your posts seeing less reach? It’s a hot topic of debate – since Instagram introduced its feed algorithm two years back, many have questioned the impact of over-posting, and what ‘over-posting’ might, specifically, entail. For their part, Instagram recently stated that their algorithm does not downrank users […]
Does Posting More Often on Instagram Reduce Reach? [Report] Read More »
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it (i.e. they ‘bounce’ off the page). However, like anything in SEO or digital marketing,
When it comes to your blog, take a cue from the saying “Don’t put all of your eggs in one basket.” Translation: Don’t concentrate all of your efforts and resources on one project. OR you risk loosing everything! To reduce blog risk, use a mix of options for each major element of your blog. Here
21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket Read More »
Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out to inactive email accounts. So you’re
6 Tools that Help Reduce Wasted Marketing Resources Read More »
NikolayFrolochkin / Pixabay There are two main variables that will determine the profitability of your business: the revenue you have going in and the expenses you have going out. If you can retain control of these two variables, your business can continue operating successfully. Unfortunately, there are many other variables to consider. If you don’t
12 Major Business Expenses (and How to Reduce Them) Read More »
Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you. It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start). In this post, we are going straight to the battlefield and explore low-cost, actionable ways
As you work on your business, you’ll find that sometimes you experience what is known as “brain fog.” This is a situation in which you might feel fuzzy and slow of thought. You can’t seem to remember things, or you have a hard time mustering the willpower to move forward. If you’re struggling, you probably
3 Life Hacks to Reduce Brain Fog and Boost Your Productivity Read More »
whoismargot / Pixabay You finally get that presentation or meeting set with your dream account. You arrive at their office pumped up and ready to knock your presentation out of the park! But of course you have to wait…and wait….And with each passing minute you can feel that positive energy slip into anxiety and tension.
Reduce Presentation Nerves and Self-Doubt With These Actors’ Backstage Tips Read More »
By Aaron Agius If you’re an e-commerce store owner, there’s a good chance that cart abandonment is one of your core frustrations. In fact, the average abandoned cart rate is 69.23%, according to Baymard Institute. This represents a significant loss of revenue. But if you’re able to revive a number of your abandoned carts, you can
7 Simple Ways to Reduce Shopping Cart Abandonment by Half Read More »
For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance
