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Online shoppers rely heavily on Amazon throughout the shopping process

SEO BLOG /

This is an excerpt from a story delivered exclusively to Business Insider Intelligence E-Commerce Briefing subscribers. To receive the full story plus other insights each morning, click here. Online shoppers are relying heavily on Amazon throughout the shopping process, according to a report from Feedvisor. When respondents check prices before making a purchase, 82% use […]

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Why You Shouldn’t Rely on Free Background Checks.

Human Resources, SEO BLOG /

Many websites now offer free background checks. At no cost at all, they promise to check public records, criminal records, court records, and so on. Two popular websites which offer free checks are freebackgroundchecks.org and background checks.org. On these two websites, anyone can conduct a background check on another person in a matter of minutes

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Great customer experiences rely on robust identity management

customer experience, Data-Driven Marketing, Oracle Marketing Cloud, SEO BLOG /

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure. Put simply, without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi

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Looking for Content Strategy Buy-In? Don’t Rely on the Same Arguments

Content Strategy, SEO BLOG /

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. I’ve written some of them and read any number of them on this site and others. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more

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Why Advertisers Can’t Rely on Single-Click Attribution Anymore

Customer conversion strategy, SEO BLOG /

An increase of touchpoints has made it harder to tell what drives customers to purchase Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see the ad, click the ad, and be converted. The well-known click-based attribution model let marketers

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Survey Results Reveal the Top Link Building Tactic SEO Professionals Rely on: Data-based Content

search engine optimization google, SEO BLOG /

SEO PowerSuite publishes results of the largest industry survey on how SEOs do link building in 2017. (PRWEB) July 19, 2017 While SEO professionals understand that hundreds of factors play a role in Google ranking algorithm, almost three-fourths believe that links are a significant ranking factor, according to a new survey conducted by Link-Assistant.Com, the

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WordOfMouth 2

Fun fact: If you rely on “word-of-mouth,” you need help

SEO BLOG, Uncategorized /

Fun fact: If you rely on “word-of-mouth,” you need help. Specifically my help. Here’s why: Everyone knows the BIG PROBLEM with Word-of-Mouth… …but no one thinks it will happen to them. I’ll explain. Look: Word-of-mouth is a great way to build a business. It means that your product or service is good enough that people

Fun fact: If you rely on “word-of-mouth,” you need help Read More »

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