Returns

A Marketer’s Guide to Maximizing Returns from Snapchat

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most of these numbers perfectly. Do Snapchat Marketers […]

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Holiday Returns by Customers are at 28%, Survey Says – Small Business Trends

The 2017 holiday season saw 28 percent of the gifts people purchased returned, at a value of $90 billion. The new infographic, report and survey by RedStag Fulfillment and Optro not only looks at the return rates of gifts, but how they impact businesses. 2017 Holiday Returns Statistics In addition to surveying consumers on gifts

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‘Small Business Revolution – Main Street’ Returns for Third Season –

Have you seen “Small Business Revolution — Main Street”? It’s the show where a whopping $500,000 revitalization prize is awarded to one city, by Deluxe Corp. This month, Small Business Trends connected with Amanda Brinkman from the program to discuss its third season, which begins later this year with co-host Ty Pennington. We discuss Brinkman’s

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How to Deal With After-Christmas Returns in January

People think that the weeks before Christmas are the most profitable time for retail and eCommerce businesses. That certainly is true, as evidenced by the $114 billion that eCommerce businesses are estimated to have generated in the last holiday season. But January is also a very important time for businesses in terms of profit and

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Search advertising vs. display advertising: Which delivers the best returns?

Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel and you potentially ruin the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will

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Keep Calm and Don’t Panic Over Amazon’s New Returns Policy

kirstyfields / Pixabay Amazon is changing its returns policy for marketplace merchants that don’t use its fulfillment program. Starting Oct. 2, third-party sellers who opt to ship orders themselves will be subject to the same rules as items shipped by Amazon: automatically approved returns and prepaid shipping labels. That means a customer will no longer

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Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer

Google is sticking to its 2017 equinox and solstice doodle theme for today’s autumn equinox by bringing back the animated mouse for a cup of hot tea. This is the third appearance of the mouse and his underground home on Google’s home page. It first appeared March 20 to note the spring equinox, and then

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