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Do you speak SEO? Join Search Engine Land as Deputy Editor

SEO BLOG /

Third Door Media is currently looking for a Deputy Editor to help drive its industry-leading coverage for Search Engine Land. The Deputy Editor supports the Editor-in-Chief with the day-to-day editorial management of Search Engine Land, which includes tasks such as story planning, staff assignment management and editing. The Deputy Editor is also a high-volume reporter […]

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How to Optimize Your Website for Voice Search and Wearable Tech

Amazon, Google, Keywords, Local, long-tail, Natural Language Processing, NLP, Search Engine Optimization, SEO, structured data markup, voice search, wearable technology /

Marketing analytics company comScore estimates that by 2020, 50% of all Internet searches will be done via voice. Not only is voice search gaining prominence every day, but consumer purchase trends for smart speakers, wearable tech and other IoT devices is on the rise as well. In other words, we are rapidly approaching a voice-first world when it

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How the Changing Paid Search Landscape Will Impact Marketers

Upcoming Webinars, Webinars /

With the rise of AI, voice search, and automation, PPCers everywhere are wondering: how is the paid search landscape changing, and how will it affect me? With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant

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Report: Google to pay Apple $9 billion to remain default search engine on Safari

SEO BLOG /

Wall Street firm Goldman Sachs has estimated (via Business Insider, registration req’d) that Google will pay a whopping $9 billion to remain the default search engine for Apple’s Safari browser. The report also estimated that the number could grow by $3 billion to $12 billion over the next year. From $1 billion to $9 billion in

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Findera search engine helps recruiters find talent, sales find leads

A-From MTT, Channel: Martech: Analytics & Data /

Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals.

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Change Organic Search Snippets to Drive Motivated Buyers

SEO /

In “How to Increase Click-throughs on Organic Search Listings,” I addressed the importance of compelling messages in organic snippets. In this article, I will dig deeper. I will explore how to attract motivated visitors, those with an intention to purchase. Qualified vs. Motivated Meta descriptions and titles are often set and never touched again. Traditional

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How to make the most of internal linking for higher rankings and improved organic search visibility

How To, Internal linking, internal links, organic search, ranking, SEO /

An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the website (i.e. in order to complete a purchase, learn more about a product or read about your business) Internal links allows

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