Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of the better-known search engines have cosmetic differences in user layout, the goals have evolved in unison to deliver more variety of content based on perceived user intent. Universal search […]
7 Insights You Can Unlock From Every Relevant SERP Read More »
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on
What Do You Do When You Lose Organic Traffic to Google SERP Features? Read More »
The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. Here’s what we’ve spotted in recent months, and
Recent Search Results Findings: Your SERP Features Roundup Read More »
If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website promotion most likely is not working anymore as Google SERPs have become more dynamic and
5 marketing tools to help your site win SERP features Read More »
Google’s SERP is always changing as the search engine is getting better and better at answering user’s queries which affect the content and how we optimize it. In order to enhance user experience and make data easily accessible right on the spot, Google reinvents its own SERP and continues to do so faster than online
How to Get Your Content Featured in SERP Features Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach. A lot has been written about mobile-first indexing, but most of the attention has focused on the basic aspects of
The Seer team keeps a running doc of Google search features and oddities, which we collectively update anytime we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. Here’s what we spotted in February, March and April,
Most initial Google search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to recent research from Searchmetrics. The report was based on an analysis of 2017 data from desktop and mobile search results on Google.com for 500,000 keywords.
Google SERP changes: What’s New & What’s Changed With Results Pages Read More »
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how
Google’s updated SERP snippet length: What should be your SEO strategy now? Read More »
