It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. Can you imagine the moment it drops one day? Perhaps, this has already happened to […]
Posted by willcritchlow If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version
What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday Read More »
Battle of the SERP: Combining SEO & PPC Forces to Win Business 2 Community Legend has it there’s a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so often, Bowser will creep … Source link
Battle of the SERP: Combining SEO & PPC Forces to Win – Business 2 Community Read More »
Legend has it there’s a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so often, Bowser will creep from his home and attack innocent listings on the first page (as well as the occasional princess) to bring them back to his castle never
Battle of the SERP: Combining SEO & PPC Forces to Win Read More »
Last month Google ran an experiment “to understand what the impact of the proposed EU Copyright Directive would be to our users and publisher partners.” News search results showed links but no descriptions or images, incomplete story titles and site titles without any context. The naked SERP. The experiment previewed changes in the SERPs that
No surprise: Clicks plummet when images, article info stripped from news results in SERP Read More »
It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping
9 tools to help you succeed with Google SERP features Read More »
Over the last several years, we’ve seen the typical search engine results page (SERP) change a great deal. It was once primarily a list of blue links. To that, we’ve seen direct answers added — sometimes replacing a list of links entirely. We’ve seen video answers added, we’ve seen the advent of the local pack,
What will the SERP of tomorrow look like? Four changes to prepare for today Read More »
Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. In fact, the increase of
Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly. These changes range from being minor to major changes. Panda, for instance, affected the search engine result page (SERP) in substantial ways. When such
How did the 2018 SERP changes impact organic search? Read More »
Search is always laden with rich intent. A search query is the closest we will ever come to knowing what is in the mind of a potential customer. For example, today I started my day with ‘how to make pancakes from scratch’. I was already in the kitchen and my phone was next to me,
#Mobilewatch: From Pancakes to Zara, it is All About Owning the SERP! Read More »
