Shifting

Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations

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Advertisers shifting budget from search to Amazon

SEO BLOG / Good To SEO

NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30 percent of those polled in the Amazon Advertising Forecast released Thursday by Third Door Media (Search Engine Land’s parent company) indicated they plan to shift budgets from search to fund their spending increases. The

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Google data breach + Berners-Lee’s Solid — is the power shifting?

berners-lee, data, data breach, documents, Google, Industry, Internet, worldwide web, WWW / Good To SEO

I don’t usually go for drastic headlines, but it does seem like some tides have been turning of late. We’ve all followed the stories of data breaches, new regulations, fake news, hacks, ever-rising privacy concerns. Not to mention this week’s discovery that webmaster Google had a breach exposing private data from as many as 500,000

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5 Ways Your Small Business Can Take Advantage of the Shifting Retail Mall Market

Retail Trends / Good To SEO

Malls are undergoing a transformation, as I noted on Small Business Trends last year—and that transformation is accelerating. As the way consumers shop changes, malls are losing the big department stores that were their traditional anchor tenants. While that’s bad news for mall owners, it can be good news for small business owners (and you

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Shifting from Responsibilities to Accomplishments on Your Resume

Human Resources, SEO BLOG / Good To SEO

rawpixel / Pixabay When many people sit down to write their resume, they think, “what did/do I do at my job?” It can be tempting to simply jot down a laundry list of responsibilities to show employers the various tasks that you were in charge of. After all, they’re probably looking for some of these

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Google Organic Clicks Shifting to Paid, Danny Sullivan to as Google’s Public Liaison and More: Weekly Forum Roundup

SEM Industry, SEO BLOG / Good To SEO

This week the biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role. Search News Discussions: New Findings Show Google Organic Clicks Shifting to Paid View full discussion Growmap, shared a blog post from

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New Findings Show Google Organic Clicks Shifting to Paid

SEO BLOG / Good To SEO

Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has

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