In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to keep up with how SEO is […]
Posted by BritneyMuller Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes
How to Target Featured Snippet Opportunities – Whiteboard Friday Read More »
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how
Google’s updated SERP snippet length: What should be your SEO strategy now? Read More »
Posted by BritneyMuller Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is
Discover Featured Snippet Opportunities – Whiteboard Friday Read More »
With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and output B but can’t be sure of what happened within the black box that made A
This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago, we wrote about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just so juicy, for a number
Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And
Targeting featured snippet and ‘People also ask’ SERP features Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ASCI rankings, featured snippet quiz & consumer behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: ASCI rankings, featured snippet quiz & consumer behavior Read More »
First introduced in late 2014, featured snippets are usually shown in response to a question based query, and they display content that answers the question. Featured snippets appear at the very top of the search engine results page (SERP), above all the other results. They always include a link to the page the snippet was
Bing has added a new feature to its search results page, a box named “Popular Content.” David Iwanow spotted this first, where if you search for brands such as [dropbox] or [shutterstock], among others, you get this new search result feature. The popular content section is a carousel-like feature that lets you click the right
Bing adds ‘Popular Content’ search results snippet section Read More »
