Search Features

the new Accelerated Mobile Pages format from Google

Channel: SEO, Google: Accelerated Mobile Pages / AMP, Google: Web Search, Search Features, SEO BLOG / By

Today, Google announced a new, visually-focused format for its AMP (Accelerated Mobile Pages) framework. AMP Stories are intended to be “bite-sized,” visually engaging content constructed primarily of interactive photos and text. Per Google’s announcement: “The collective desire was that this format offer new, creative and visually rich ways of storytelling specifically designed for mobile.” “AMP …

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SEO in 2018: Optimizing for voice search

All Things SEO Column, Channel: Mobile, Google: Voice Search, Search Features, Search Features: Search By Voice, SEO - Search Engine Optimization, SEO BLOG, SEO: General, SEO: Mobile Search / By

Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested. I hear folks asking about voice search data …

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Is the featured snippet bubble bursting?

All Things SEO Column, Channel: SEO, Google, Google: Featured Snippets & Direct Answers, Google: Knowledge Graph, Search Features, Search Features: Direct Answers, SEO - Search Engine Optimization, SEO BLOG, SEO: General / By

This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago, we wrote about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just so juicy, for a number …

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What does it mean for marketers?

All Things SEO Column, Apple, Apple: Siri, Channel: SEO, Google, Google: Web Search, Search Features, Search Features: Search By Voice, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Mobile Search / By

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers. First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice …

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Will chatbots become part of the consumer search experience?

A-Post to MarTech Today, All Things SEO Column, Bing, Bing User Interface, Channel: SEO, Search Features, SEO - Search Engine Optimization, SEO BLOG, SEO: General / By

When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, during an inspirational Future of Search meeting with the Bing team and Rik …

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The rise of personal assistants

A-Post to MarTech Today, All Things SEO Column, Amazon, Channel: Mobile, Google: Voice Search, Search Features, Search Features: Natural Language, Search Features: Search By Voice, SEO BLOG / By

Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these …

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