Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive’s Guide to Enterprise Social Media Strategy, on the topic of social media […]
Religions of the World Continue to Abandon Social Media In response to the growing media frenzy over President Russell M. Nelson’s plea to the youth of the LDS Church to forgo all social media contact for one full week, Pope Francis of the Catholic Church has announced that all lay members will now be asked
Religions of the World Continue to Abandon Social Media Read More »
Did you know that 46% of users will unfollow a brand on social if they post too many promotional messages – and that 30% unfollow brands which use jargon or slang that doesn’t fit the brand? Your social media followers can switch off just like that if you don’t carefully plan your social media content,
What Brands Should Not Do on Social Media [Infographic] Read More »
The Social Media Strategy Best Practice Guide aims to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. Throughout the report, we bring you examples of how companies
Is your business’s approach to social media still focused on driving attention, traffic and leads? How’s that working for you? While marketers continue spending budget and time on social media content and promotions, their activities aren’t aligned with how people use social networks. In 2018 you need to be present on social media to communicate
2018 Social Media Use Has Changed: What You Need To Do [Research] Read More »
Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of
How to Use Social Media for Your Marketing Efforts in 2018 Read More »
How To Find The Right Social Media Influencers For Your Business Influencer marketing has been one of the most effective ways to build a brand for your business. According to some studies, influencer marketing is nearly eleven times more effective than traditional digital marketing channels. Also, an overwhelming 94% of marketers who have used the
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Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results? What are the key elements you need to ensure you’re covering to maximize your social media marketing performance? Top 10 Website Hosting share their tips for social media marketing success in this infographic,
15 Steps to Social Media Marketing Success [Infographic] Read More »
In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central to marketing success and the ability to reach your target audience with relevant content has never been more important. Needless to say, the social media space is much more competitive than it was just a
4 Reasons Why Your Social Media Marketing Needs to Be In-House Read More »
You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too. Because you want to get better at many things, you don’t want to measure just one element of
What Full-Funnel Social Analytics Actually Means Read More »
